So you’re on Snapchat. What’s a good benchmark for your strategy, including figuring out a content creation process?

We analyzed more than 700 brands on Snapchat running their own accounts, posting more than 15,000 stories consisting of over 131,000 Snaps, with the aim of understanding how they are using the platform and their expected level of engagement.

To shed light on the content creation process, we asked 80 brands on Snapchat how they went about creating content for their channel.

What can you expect from the report:

  1. Learn how users found the brands on Snapchat
  2. Learn how long and how often brands post to Snapchat
  3. Learn about the creation process other brands go through