For the brands I work with, Snapchat is increasingly becoming a priority channel within their marketing mix. As such, there is a need to effectively evaluate the performance of our efforts.

The problem with Snapchat? Unfortunately, they do not provide the standard, exportable performance metrics--followers, total view count, completion rate, etc.--that brands are used to receiving from the platforms directly.

Snaplytics has been a great tool in that it provides us with the metrics we need to evaluate the performance of our Snapchat programming. Since using Snaplytics, we've been able to leverage the data to glean meaningful insights, which have allowed us to improve our efforts on an ongoing basis. In addition, our platform rep has been a wonderful partner; he's incredibly helpful and always very responsive to our needs.

I'd recommend this tool to any brand looking to measure the performance of their Snapchat efforts.

Stephanie Trow

Social Media Director / The 88, March 2016